Game

Xbox Might Put Ads In Free-To-Play Games

Although controversial, ads in free-to-play games are not a new concept. Mobile apps have been using in-game ads for a while. Some allow players to watch an ad in exchange for in-game currency, while other mobile apps force players to interact with an ad to continue playing. Other free-to-play games were smarter with in-game ads, for example: Fortnitewhich uses cosmetics and upgrades to advertise exterior properties. Fortnite He added a Moon Knight appearance prior to the show’s debut and provided similar transitions with other upcoming media. Snake Kai, Spider-Man: No Homecomingand Unknown few other examples advertisers use Fortnitethe company’s huge player base to market projects.

Last year, Facebook began testing ads in its Oculus Quest apps, a decision that drew backlash from VR users. That said, adding ads to Xbox in free-to-play games might not be the worst decision, especially if it brings more revenue streams to developers. While it’s possible that developers are just trying to generate additional profits from games, it’s also entirely possible that ads will become an alternative to microtransactions. This can be considered a good trade-off, especially with the discussion about in-game purchases. Also if xboxThe company’s advertising strategy is carefully thought through, it will generate more revenue for working with free-to-play games and give developers more opportunities to improve the final product.

Source: Business Insider (via Eurogamer)


See more

Xbox Might Put Ads In Free-To-Play Games

Controversial as it may be, advertisements in free-to-play games are not a new concept. Mobile applications have utilized in-game ads for a while. Some let players watch an ad in exchange for the game’s currency, while other mobile apps force players to engage with an advertisement to continue playing at all. Other free-to-play games have been more clever with in-game advertisements, such as Fortnite, which uses cosmetics and updates to advertise external properties. Fortnite added a Moon Knight skin ahead of the show’s premiere and has provided similar crossovers with other upcoming media. Cobra Kai, Spider-Man: No Way Home, and Uncharted are just a few other examples, as advertisers use Fortnite’s massive player base to market projects.
Last year, Facebook began testing ads in Oculus Quest apps, a decision that prompted backlash from VR users. That said, Xbox adding ads to free-to-play games may not be the worst decision, especially if it gives developers more revenue streams. While it’s possible developers will only try to squeeze additional profits out of games, it’s also entirely possible that ads become an alternative to microtransactions. This could be considered a decent trade-off, especially with the controversy surrounding in-game purchases. Also, if Xbox‘s advertisement strategy is carefully considered, free-to-play games will have more revenue to work with, giving developers more opportunities to better the final product.
Source: Business Insider (via Eurogamer)

#Xbox #Put #Ads #FreeToPlay #Games


Trả lời

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *

Back to top button